Dish's
network DVR that auto-skips broadcast commercials has been deflecting
networks' attacks in the courtroom, but Disney succeeds at the contract
bargaining table instead.
Dish's Auto Hop enable screen.
In order to renew an agreement that will ensure Dish continues to carry Disney networks like ABC and ESPN and gain access to video on apps for the channels, the satellite television distributor agreed to disable the automatic ad-skipping feature on its Hopper network DVR for three days after a program is broadcast.
The deal was first reported by the Wall Street Journal.
However, a release detailing the deal later Monday showed their deal goes much farther than that. Dish also secured the rights to stream video from the ABC, ABC Family, Disney Channel, ESPN, and ESPN2 as part of an Internet-delivered television product.
That means watching Dish without a dish.
It's similar to the Dish World offering that lets customers stream international shows without a dish, simply by pulling up the service on the Internet. Customers could also watch the shows on Internet-connected TVs or through set-top boxes like Roku.
Dish has argued that consumers have the right to privately watch shows anywhere, anytime.
So far, the networks haven't had much success halting the product in the courts, but Disney -- by using its high-demand channels as leverage -- seems to have found the successful route to crimping the practice.
(Disclosure: CNET is owned by CBS, which is one of the networks suing Dish over Hopper.)
However, it's an avenue that relies heavily on timing. Contracts between programmers like Disney and distributors like Dish over the terms for carrying the channels are long-term deals, with multiple years intervening between when they are signed and when they expire.
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